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If you’re resizing your Instagram post of your football highlights, public pranks, anniversaries, or news update into a TikTok, you’re bound to reach an entirely new audience on TikTok. TikTok has an enormous global reach, allowing people from all over to see your follow-worthy content.

There’s no better time than now to grow your audience using video content posted on TikTok. If you’ve posted an Instagram Reel already, you know the kind of traction you can gain when posting short-form video. TikTok has been the leading machine in driving brand awareness and all-around more sets of eyes on your content. Let your voice be heard with micro-content shared across social media and experiment with reaching new fans and followers through new channels and techniques. Each platform has its own requirements, specs, and best practices, so take time to optimize the correct size, length, and text format for best results. Once you’ve put time into making a video for one social media channel, repost that video everywhere.

The powerful video editor can supercharge your editing workflow and enable a media team to collaborate in a single digital space, giving creators peace of mind and creative control. Kapwing makes it easy to repurpose video and image content for many different channels by trimming, resizing, adding text, adding music, and creating subtitles with smart, fast, on-brand tools. With dozens of thriving video and photo sharing platforms, creators can grow an audience through different social media communities and share their story everywhere. Modern creators are on many social media channels.